Privacy Policy

1. Information We Collect

At Serino, we collect information directly from you when you browse our website, place an order, or contact us. This may include your name, email address, telephone number, shipping address, billing information, order details, communication preferences, device information, browser information, IP address, and information about how you use our website.

We do not store your full credit or debit card information on our servers. Payment details are processed securely by trusted third-party payment providers using encrypted payment systems.

We retain your personal information only for as long as reasonably necessary to:

• Process and fulfil your orders;

• Provide customer support;

• Meet our legal, accounting, and tax obligations;

• Prevent fraud and protect our business;

• Measure and improve our website and advertising; and

• Resolve complaints or disputes.

2. Cookies and Advertising Technologies

We use cookies and similar technologies to improve your experience on our website. Cookies may be used to remember items in your shopping cart, save your preferences, analyse website performance, and help pages load and function correctly.

Some cookies and similar technologies may also be used for advertising and marketing purposes, including showing you relevant advertisements on other websites or platforms.

We may use advertising and measurement technologies provided by Meta Platforms, including the Meta Pixel and Meta Conversions API. These technologies help us understand how visitors use our website, measure the effectiveness of advertisements, attribute purchases to advertisements, create advertising audiences, and improve the relevance of advertising shown on Facebook, Instagram, and other platforms.

Depending on your cookie and privacy choices, information shared with Meta may include:

• Pages and products you view;

• Products you add to your shopping cart;

• Checkout and purchase activity;

• Order value and related transaction information;

• Your device, browser, and IP address information;

• Your name, email address, telephone number, and general location, where provided; and

• Identifiers used to help measure advertising and match website activity with users of Meta services.

This information may be collected through browser-based technologies, such as the Meta Pixel, and may also be transmitted securely from our e-commerce platform to Meta using server-side technologies, including the Meta Conversions API.

Where required by law, we will ask for your consent before placing non-essential cookies or activating advertising technologies on your device. You can change or withdraw your cookie preferences at any time through our cookie settings or your browser settings.

3. Sharing Information With Third Parties

Serino works with trusted third parties that help us operate our store and provide our services. These may include:

• Payment processors that securely handle transactions;

• Shipping and delivery providers;

• Website hosting and e-commerce platforms;

• Customer support and communication providers;

• Analytics providers; and

• Advertising and marketing platforms, including Meta Platforms.

These parties only receive the information reasonably necessary to perform their services.

We do not sell your personal information for monetary payment. However, we may share certain identifiers, website activity, customer information, and order-related information with advertising partners, including Meta Platforms, for advertising measurement, audience matching, retargeting, and personalised advertising, where permitted by law and subject to your consent where required.

Where information is shared with advertising partners for personalised or cross-site advertising, you may be able to opt out through our cookie settings, your browser settings, the relevant advertising platform, or by contacting us.

Your information may be transferred to or processed in countries outside the United Kingdom or your country of residence. Where this happens, we take appropriate steps to ensure that your information remains protected in accordance with applicable data protection laws.

4. Data Security

We take the security of your personal information seriously. Our website uses encryption and secure communication protocols to help protect information while it is transmitted and processed.

Where customer information is shared with advertising and analytics providers, it may be protected using security measures such as encryption, hashing, and secure server-to-server transmission.

We also work with reputable platforms and service providers that follow recognised security practices.

However, no method of electronic transmission or data storage can be guaranteed to be completely secure. While we take reasonable and appropriate measures to protect your information, we cannot guarantee absolute security.

5. Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;

• Correct inaccurate or incomplete information;

• Request the deletion of your information;

• Request a copy of your information;

• Restrict or object to certain uses of your information;

• Object to certain forms of personalised advertising;

• Withdraw consent where processing is based on consent; and

• Request that your information be transferred to another organisation.

You may exercise these rights by contacting us using the email address below.

You can also change or withdraw your consent to non-essential cookies and advertising technologies through our cookie settings.

We may need to verify your identity before completing your request. Certain rights may also be limited where we are required to keep information for legal, accounting, fraud-prevention, or regulatory purposes.

If you are dissatisfied with how we handle your personal information or your request, you may have the right to make a complaint to your local data protection authority.

6. Children’s Privacy

Serino’s services are intended for a general audience. We do not knowingly collect personal information from children under the age of 16 through the ordinary operation of our website.

We do not normally request a user’s age or date of birth when they browse our website or place an order. Therefore, we may not always be able to determine whether a user is under the age of 16 unless this information is specifically disclosed to us.

If we become aware that we have collected personal information from a child without the consent required by applicable law, we will take reasonable steps to delete that information.

Parents or legal guardians who believe that a child has provided personal information to us without appropriate consent may contact us at hello.serino@outlook.com.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology, advertising tools, or legal obligations.

Any updated version will be published on this page.

8. Contact Us

For questions about this Privacy Policy, your personal information, your cookie preferences, or your privacy rights, please contact:

Email: hello.serino@outlook.com